I’m a pragmatic, data-driven UX design leader with 12+ years of experience.

I help companies bridge the gap between user needs and business goals with usable, impactful products.

Leadership Principles

  • I ask teams to focus first on understanding the root user or business problem so that they can thoughtfully and holistically design impactful solutions. A clear understanding of the problem opens the door for inquiry, innovation, and appropriate goal-setting.

  • Borrowed from James Clear's book Atomic Habits, I encourage my teams to align on the understanding that processes and systems create a foundation for achieving our goals with consistency and excellence.

  • If we’re not growing, we’re stagnating. I believe in fostering teams where developing skills, curiosity, and striving for excellence are second nature.

  • As designers, we’re driven by pride in our work. I develop a product team culture where excellence is central to every stage of the software development cycle.

  • I believe in working to live. We must build and maintain teams that see and support one another as Human. Always recognize that collaboration and communication are inherent in the challenge of teamwork; failure is part of the process, and nobody is perfect.